01
Created a clear public story for a new Brooklyn culture festival before guests arrived.
Selected work
Case Study · Festival Website + RSVP Pipeline
Built the website and pipeline behind a new festival.
High Society Festival needed more than a flyer. I built the public website, RSVP journey, payment and database systems, automated emails, vendor application flow, artist coordination layer, and launch story that helped make a one-night culture room easy to understand, share, and attend.
Role: Co-producer and web developer with 241 Members and Vision Brew · Skills: Festival production · web development · artist curation · vendor intake · email automation
450
RSVPs generated
10
performing artists curated
10
vendors selected
1
festival website and pipeline
Situation
The setting.
A new Brooklyn festival needed a clear identity and a working way for guests, artists, and vendors to join before opening night.
Task
My responsibility.
As co-producer and web developer, I owned the website and its payment, database, and email workflows while helping coordinate artists, vendors, and the launch story.
The website / selected screens
One identity, three ways into the festival.
These captures show the live public site: the invitation, the artist program, and the vendor floor plan.
Public story
The homepage introduced the festival and gave visitors a clear ticket path.
Program discovery
The lineup page gave artists and performance times their own space.
Vendor planning
The interactive floor plan let vendors inspect individual booth details.
Action
A festival site that also handled demand, applications, and curation.
- Festival website with event positioning, lineup context, vendor story, ticketing path, and shareable public identity.
- Built and owned the festival’s payment, database, and automated email workflows.
- Vendor application and selection flow for a curated marketplace instead of an open-ended vendor night.
- Artist curation and coordination layer for 10 performers across one live cultural program.
- Launch copy, social cadence, and visual direction that made the room legible before opening night.
Website workflow / simplified
From discovery to follow-up.
- 01
Explore
Guests find the story and lineup; vendors inspect spaces and offerings.
- 02
Act
Visitors take the ticket path or send a vendor application.
- 03
Coordinate
Payment and application records support the production workflow.
- 04
Follow up
Automated email keeps the next step clear.
Result
What the website and launch system made possible.
02
The festival received 450 RSVPs. The website, launch messaging, and social-ready identity were part of that wider production effort.
03
Organized a multi-format room with artists, vendors, food, skincare, tea, apparel, music, and immersive technology under one atmosphere.
04
Reduced production friction with vendor applications, artist coordination, and a reusable event website structure.
Skills underneath the outcome
Creative technology for public-facing cultural events.
The useful part was the whole pipeline: give people a reason to RSVP, give vendors a clean way to apply, give artists a coordinated flow, and give the room a story people could repeat.
Festival production
Event website development
Payment and email automation
Artist curation
Vendor intake