Case Study · Creative Technology + Event Infrastructure
Future of NYC Design needed to feel credible before the room existed. I built the public site, payments and email backend, sponsor context, automation tooling, and recap-ready event system that turned an AI, design, and culture idea into a room people could trust, attend, share, and fund.
Role: Producer and creative technology director · Skills: Experience design · event production · full-stack development · automation · sponsor systems
300+
attendees in the room
53
site pages shipped
328
branded share cards rendered
20
speakers and judges onboarded
228.2K
Instagram visibility delivered
63k
LinkedIn reach delivered
Situation
A new conference had to become credible to guests, speakers, and partners before the room existed. The event connected AI, design, and culture during NYCxDESIGN and NYC AI Week.
Task
Working with 241 Members, I led digital and physical production and built the conference website. My responsibility was to connect the public story, registration, speaker and partner onboarding, sponsor visibility, and post-event evidence in one working system.
Action
The site began as a way to explain a new conference before it had a room full of proof. As the program and partnerships grew, I built the systems behind each next step rather than treating the website as a static announcement.
01
I mapped what attendees, speakers, sponsors, and partners needed to know before committing. That became a 53-page public site connecting the conference story to the agenda, people, awards, registration, and partner pages.
02
I built the payment, database, and automated email work behind the site. A Cloudflare Worker handled Stripe purchases and webhook reconciliation, with KV-backed event logic and Resend communications.
03
I connected Google Sheets and Apps Script to the event workflow so the small production team could manage changing records. Custom onboarding automation carried speaker and partner details into site content, promo codes, email templates, and program assets.
04
I used a headless rendering pipeline to produce 328 branded share cards for speakers, partners, sponsors, and countdowns, then extended the same visual system to slides, venue screens, and recap materials.
Architecture / three connected layers
Layer 01
Story, program, people, partners, and registration paths
Layer 02
Cloudflare Worker, Stripe checkout and webhooks, KV event logic, Resend email
Layer 03
Google Sheets, Apps Script, onboarding automation, and reusable content assets
The public pages gave each audience a clear path. The backend handled purchases and follow-up. The operations layer helped the production team keep people, offers, and content coordinated as the event changed.
Website / beyond the homepage
The live agenda organized the day; the awards page carried the story forward after the event. Both used the same visual language as the main site.
System demos
These clips show the working infrastructure behind the conference: onboarding, promo generation, email previews, awards context, and custom branded speaker slides. The video assets shown here were generated from custom automation skills built to handle implementation across 20 speakers, 10+ community partners and sponsors, reusable email templates, promo assets, and program surfaces. Together, these systems connected the public story with the production work behind the room.
Demo 01
A walkthrough of the custom onboarding skill that connected speaker, partner, and sponsor records to the backend: Stripe coupon and promo-code creation, Google Sheets ops data, site content, JSON-LD, outreach copy, Resend-ready email templates, and program assets.
Shows the operational layer behind the public polish: Cloudflare Worker logic, Stripe-linked attribution, fewer manual handoffs, cleaner data for 20 speakers and 10+ partners and sponsors, and faster promotion.
Demo 02
A look at the branded card skill used to generate sponsor, speaker, partner, countdown, and recap assets from one structured source.
Shows how the event created measurable visibility without treating social assets as one-off manual design tasks.
Demo 03
A preview of the email template system used to package speaker, sponsor, partner, and attendee-facing communications with consistent event context.
Shows how the backend workflow extended into Resend-ready communication assets, so outreach stayed on-brand and operationally repeatable.
Demo 04
A walkthrough of the awards and community-facing surfaces generated from the same structured implementation flow.
Shows how the platform supported more than logistics: it gave the room a reason to gather and share.
Demo 05
A preview of the customized branded slide assets generated for every speaker and the design conference program.
Shows how the conference identity carried from the website into the stage, speaker intros, and live program.
Result
01
Turned an independent design gathering into a sponsor-backed AI, design, and culture platform during NYCxDESIGN and NYC AI Week.
02
Gave sponsors a measurable story by connecting check-ins, tracked promo codes, social reach, and post-event recap evidence.
03
Made the room credible to designers, founders, educators, artists, and creative technologists through speakers and judges from Google, IBM, AIGA NY, Fashion Institute of Technology, Cisco, Duolingo, and the wider NYC design community.
04
Created a repeatable public-facing system: website, program surfaces, sponsor assets, speaker onboarding, partner pages, social cards, venue screens, and recap materials.
Skills underneath the outcome
The system connected the event concept, audience journey, sponsor evidence, speaker onboarding, and the onsite experience.
Experience design and event production
Full-stack event infrastructure
Sponsor and partner systems
Automation workflows
Visual asset direction