Digital.
Launch pages, event sites, and digital front doors that help the moment feel real before people arrive.
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Entry Point / Creative Technology Direction
Bridge the idea and the experience.
For brands, agencies, and cultural teams that have a strong concept but need creative technology direction to shape the story, understand the technology, and make the public-facing experience actually work.
F500
immersive work for CAMP (Disney), ESPN, Citibank, and Comcast
90K+
visitors reached across installations and events
300+
attendees gathered through one sponsor-backed design platform
MIT
Reality Hack Wellness Prize-winning concept and execution
Related reads
Guides that move the idea forward.
When to hire a creative technologist.
A practical guide for deciding when you need a bridge role instead of just a designer, developer, or agency.
Open this guideCreative technologist vs agency vs developer.
A clear breakdown of who to hire when the work spans concept, system, and public execution.
Open this guideWhat this solves
Not just vision. Translation.
Creative technology direction is useful when the problem is not only design and not only engineering. It is the space in between: what the experience should feel like, what the system needs to do, what will fail in public, and how the idea becomes legible to the people meant to care about it.
Best for
- Teams launching a product, demo, installation, or public-facing concept
- Brands and agencies building interactive, immersive, or event-led moments
- Teams that need a senior bridge between creative ambition and technical reality
- Projects where taste, timing, execution, and audience experience all matter at once
Outcomes
- A clearer concept and sharper public-facing story
- A more realistic build path across content, technology, and operations
- Stronger experience design for what people see, feel, and remember
- A scoped next step, whether that is a site, installation, launch, or live system
Why Yiting
Taste with systems thinking.
Yiting brings creative technology direction, immersive systems, launch strategy, and hands-on production experience into one role. The value is not just making something cool. It is making the cool thing make sense, hold together, and carry the right energy in public, whether the client is local to New York or hiring from somewhere else.
Immersive.
Interactive installations, responsive visuals, and systems that give people a reason to gather, look, and talk.
Events.
Rooms, sponsor stories, and public-facing moments built to create credibility, connection, and momentum afterward.
Quick answers
The short version.
- What does a creative technology director in NYC help with?
- A creative technology director helps teams turn a public-facing idea into a clear experience, choosing the right technology, shaping the audience journey, and making the concept legible in real-world conditions.
- When should a team hire Yiting Liu?
- Teams hire Yiting Liu when a brand activation, launch, installation, event, or interactive demo needs one lead who can connect concept, technology, production, and audience experience.
- What makes Yiting Liu different from a developer or agency?
- Yiting bridges strategy, creative direction, and technical execution, which is useful when the work is not only a website, not only an installation, and not only a campaign.
- Where does Yiting Liu work?
- Yiting Liu is based in New York City and works with teams in NYC, across the United States, and globally on technology-powered public-facing experiences.
Start here
Start with the idea, the audience, and the constraint.
Useful context includes the idea, the audience, what has to work in public, and the deadline or launch moment that matters. That is enough to start scoping the right path.
A useful first note includes:
- The launch, gathering, or public moment that needs to become visible.
- The people who should care, attend, sponsor, book, buy, or remember it.
- The fixed date, deadline, venue, or launch moment.