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Entry Point 02 / Activations + Event Production

Build the launch people talk about.

For launches, conferences, festivals, and branded moments that need more than attendance. Creative technology, production systems, curation, sponsorship strategy, and immersive technology that give people a reason to show up, document the room, and keep talking afterward.

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Yiting and a guest at the Future of NYC Design entrance
Audience gathered at High Society Festival

300+

attendees gathered around a sponsor-backed design platform

3

sponsors gave the event commercial weight and partner credibility

20+

interactive systems built for public-facing brand environments

90K+

visitors reached through crowd-ready immersive installations

What this solves

A date is not a concept.

A strong activation needs more than a venue, run of show, and logo wall. It needs a point of view: why this room exists, who should be there, how partners belong, what people will document, and what next step the event is designed to create.

Best for

  • Brands launching a product, campaign, space, or flagship moment
  • Agencies that need a creative-tech or experiential lead for a defined activation
  • Conference, festival, and community teams building sponsor-backed programming
  • Founders who need the room to create credibility, demand, referrals, or deals

Outcomes

  • A creative concept that makes the launch easier to understand and easier to talk about
  • A room strategy for who should be there, why they should care, and what happens next
  • Programming, speaker, artist, vendor, or sponsor narratives that feel naturally connected
  • Digital, stage, social, signage, and immersive direction aligned around one public story

Why Yiting

Curation plus delivery.

The work spans cultural rooms, sponsor-supported conferences, festival curation, web systems, and large-scale immersive installations for major brands.

Conference production.

Turned Future of NYC Design into a sponsor-backed cultural platform with 300+ attendees, partners including Figma, Wonder, and Mobbin, speakers from Google, IBM, AIGA NY, Fashion Institute of Technology, Cisco, and Duolingo, and the website and intake systems to hold it together.

Festival curation.

Turned High Society Festival into a warmer culture room by curating artists and vendors while shaping the identity, social rollout, and application pipeline.

Immersive activations.

Helped major brands turn attention into embodied experience through public-facing interactive installations for CAMP (Disney), ESPN, Citibank, Comcast, and additional NDA partners.

Start here

Send the date, audience, and ambition.

Useful context includes the launch, the audience, important partners or sponsors, and what would make the event successful after the room clears.

View selected work

A useful first note includes:

  • The launch, gathering, or public moment that needs to become visible.
  • The people who should care, attend, sponsor, book, buy, or remember it.
  • The fixed date, deadline, venue, or launch moment.