01
Turned an independent design gathering into a sponsor-backed cultural platform during NYCxDESIGN and NYC AI Week.
Selected work
Case Study · Conference Website + Sponsor System
Built the infrastructure behind a sponsor-backed NYC design platform.
Future of NYC Design needed to feel credible before the room existed. I built the public site, audience paths, sponsor context, and recap-ready event system that helped turn interest into registration, attendance, and measurable partner visibility.
~300
attendees across the day
188
measured check-ins via Visionbrew
68
sponsor-facing code redemptions
Impact first
What the website and system made possible.
02
Gave sponsors a measurable story with ticketing paths, access-code redemption, onsite check-in data, and post-event evidence.
03
Made the event credible to designers, students, founders, educators, and creative technologists through speakers from Google, IBM, AIGA NY, Fashion Institute of Technology, Cisco, and Duolingo.
04
Created public sponsor visibility across the website, social assets, venue screens, print collateral, and recap materials.
What I built
A public website that also worked as event infrastructure.
- Public-facing conference website with program, ticketing, speaker, sponsor, and partner context.
- Audience journey from interest to registration, including vendor, sponsor, portfolio review, and hackathon intake paths.
- Sponsor visibility system for Figma, Wonder, Mobbin, and community partners across digital and physical touchpoints.
- Post-event recap logic that translated ticketing, check-in, access-code, social, and sponsor evidence into a renewal-ready story.
Skills underneath the outcome
Creative technology for live, sponsor-funded moments.
The value was not just a polished site. It was the connective tissue between audience demand, sponsor proof, speaker credibility, partner attribution, and the onsite experience.
Event website strategy
Conversion copy
Sponsor positioning
Registration and intake flows
Analytics-ready event systems
Partner attribution
Speaker and community ops
Creative technology production